You don’t need to sell your soul to build a personal brand.
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– Lessons from ghostwriting for 50+ leading founders & CEOs.
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Hello, I’m Bruce Martinus.
In 2019, I was working in a dead-end job that I hated.
So later that year, I took my last paycheck, got in a busted-up car, travelled around Europe with hardly any money, and gave this whole “digital nomad” thing a try.
It was messy and chaotic. But it pushed me onto a different path.
Since then:
– Started a travel blog nobody read
– Wrote lead-gen campaigns for 30+ founders, CEOs, and SMBs
– Started ghostwriting for founders & CEOs on LinkedIn
– Written 3,000+ posts across 15+ industries
– Generated 5M+ views (and counting)
Now, I work with Kurogo (the UK’s leading personal branding agency), helping founders grow their online presence.
At one point, the idea of posting online or “building a brand” felt absurd to me.
But doing so has created opportunities I could never have engineered otherwise.
That’s why I believe anyone trying to build something meaningful can benefit from growing their personal brand.
So this newsletter exists to share what I’ve learned (and what I’m still learning), so you can use it to grow too.